The Fair Food Delivery App
Returning revenue to restaurants and value to customers
TODAY’S CHALLENGE
Digital food commerce is broken for the people that actually make the food
Restaurants make less > You’re paying more
Wantfood is enabling vendors to participate in digital food commerce on their own terms. Reclaiming margin, customer relationships, and long-term value, whilst returning value back to the customer.
We’re not building another marketplace.
We’re building the next layer of food commerce infrastructure.
OUR VISION
Restaurants deserve the full value of their food
Wantfood is building a new model for online food ordering – one where restaurants keep the revenue, own the customer relationship, and aren’t trapped by commissions.
No commission
Simple, low, flat fees
No escrow delays
The restaurant owns the customer relationship
THE PROBLEM
The current model extracts value – it doesn’t create it
Food businesses are paying more to earn less > As much as 50% of your order value goes to the middleman
As digital ordering has grown, so has the cost of participation:
- Increasing commission and service fees
- Loss of direct customer relationships
- Reduced control over pricing, data, and brand
What began as convenience has become dependency.
£GBP Billions are diverted from food businesses every year. Not because of inefficiency, but because of how the system is designed.
This is not a delivery problem.
It’s an economic one.
How a £25 takeaway became £32
Traditional ordering apps: 30% commission + 12% customer service charge; stage 3 adds a 15% menu increase. Cup “full” ≈ £30. Illustrative; figures vary by restaurant and order.
DESIGNED TO FIT AROUND VENDORS
Add online order. Change nothing else.
Wantfood is system-agnostic. It works alongside your existing till, card machines, drivers and point-of-sale — customers pay you directly, straight into your account. No new platform to wrestle with, no rip-and-replace.
What stays exactly as it is
Your POS, card machines & in-store process
Keep taking phone and walk-in orders exactly as you do today.
Your drivers & your workflows
Use your own delivery and set your own delivery fee.
Your prices, menu, customers & data
You stay in control of pricing and own the customer relationship.
Your bank account
Connect your Stripe, or set one up free in minutes. No escrow.
What you add
A modern online checkout
Card, Apple Pay, Google Pay and Pay by Bank — funds paid directly to you.
A fresh stream of digital orders
Meet online demand without joining another extractive platform.
Your POS, card machines & in-store process
Keep taking phone and walk-in orders exactly as you do today.
1
Join Wantfood
Setup in minutes
2
Keep operating as you always have
Nothing to replace
3
Online orders arrive
Modern checkout for your customers
4
Money lands in your account
Paid directly, no escrow
No escrow > No commissions > Just one flat fee
Savings calculator
How much more could you earn?
Adjust the sliders to match your restaurant and see the difference Wantfood makes.
Typical delivery apps
Monthly platform cost
£2,000
per month
- Commission charged £2,000
- Payment processing Bundled in
Wantfood
Monthly Wantfood fee
£320
per month
per month
Estimates are illustrative and based on the inputs provided. Wantfood fees apply on a rolling 30-day basis.
Payment processing estimate is based on 1.5% + 20p per order and is charged by the vendor’s payment provider, not Wantfood.
REGISTER NOW
Join the first wave of restaurants
Food culture depends on restaurants thriving.
The current system pushes too much value away from the people who cook and serve the food.
Wantfood exists to create a fairer model for digital food commerce.
Restaurants joining early will help shape how the platform launches and:
- Receive early access to the platform
- Start recapturing lost revenue
- Be among the first restaurants customers discover
Wantfood exists because the current model doesn’t have to be this way
Reclaim your place in digital food commerce
Vendors
